Project Overview: This project involved building the author website for Dr. Gary W. Griffin, a sci-fi and speculative fiction writer with titles including Six Bullets, The Sky Remembers, and Hydra, and developing the ongoing social media strategy that drives traffic back to it across Instagram, TikTok, and YouTube.
My Role: I designed and built the website, drgarywgriffin.com, and I write and manage all of the recurring social content across three platforms. This includes planning content calendars, writing platform-specific copy, and building launch campaigns around new book releases — most recently a 30-day launch campaign for The Sky Remembers.
Creative Approach: The website was built to give readers one clear destination: a place to explore Gary's catalog and sign up for his newsletter. The social strategy runs on a repeatable content structure — Hot Take, Behind the Book, Story Time, Q&A, Direct Pitch, and Reader Spotlight — with copy written differently for each platform's audience: more detailed on YouTube, mid-register on Instagram, and punchy and casual on TikTok. Every post is written to funnel readers back to the site for newsletter signups and book purchases.
Outcome: The website and social presence now work together as a consistent content engine for Gary's author brand, supporting both his backlist and new releases with coordinated, platform-specific campaigns.
