Project Overview: The Jax Beach Campaign Website was a capstone project developed as part of my Digital Media degree. The project centered on building a fully realized promotional campaign for Jacksonville Beach, including a live website, original photography and video, written copy, and print materials.
My Role: As part of a collaborative team, I served as the primary web developer, lead photographer and videographer, copywriter, and postcard designer. I was responsible for building the site from the ground up and producing the majority of the visual and written content featured throughout the campaign.
Creative Approach: The campaign was designed to capture the energy and identity of Jacksonville Beach as a destination. I approached the photography and video with an emphasis on authentic, location-driven visuals, while the written copy was crafted to be accessible and compelling for a general audience. The website was built to bring all of these elements together into a cohesive, navigable experience.
Outcome: The final campaign demonstrates my ability to lead multiple creative workstreams simultaneously — from web development and visual production to copywriting and print design — within a collaborative project environment.
