Project Overview: Matt Snaps is my photography business, and this project involved building both the brand and its website. The site serves Jacksonville-area clients across weddings, portraits, events, and corporate headshots, and needed to speak to each of those audiences clearly while staying true to one consistent brand identity.
My Role: I led every part of this project myself — developing the brand strategy and service structure, designing and building the website, and writing all of the copy. I also drafted the service contracts for each offering and built out a content calendar to support the site with ongoing marketing.
Creative Approach: The goal was a site that felt personal and trustworthy rather than generic — since clients are booking me directly for some of the most important moments in their lives, from weddings to family milestones. I organized the site around clear service categories, wrote copy that shifts tone depending on the client (warmer for couples and families, more direct for corporate headshot bookings), and packaged offerings like Team Headshot Day to make booking straightforward for businesses.
Outcome: The site now functions as the primary hub for my photography business, supporting bookings across all service lines and giving the brand a consistent, professional presence to grow from.
